Part
12a: Maternity
underwear:
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Just
before a move in the 1960s, my family was invited for dinner at the home of one
of my father's co-workers. His wife was about 8 months pregnant, which I found
very intriguing. They had 4 daughters (from 4 to 15). After dinner, I happened
to walk back into the dining room. The woman was standing surrounded by her
daughters, and was straightening her outfit. She had her top up enough to expose
her tummy, and most of her tummy was clearly held by a substantial maternity
girdle. She probably had a big laugh later from seeing the expression of shock
on my face, as I can still recall how I was utterly transfixed at the sight! This
was a turning point for me. I realized that I found the whole cycle of pregnancy
to be absolutely fascinating! There are those people that feel that a pregnant
woman cannot be attractive (or are just turned off by the whole idea of
pregnancy). However, I hope that readers may be objective enough to accept that
there are many men who think pregnant women can be very appealing.
Given my interest in pregnancy, full figured women, and women in their
underwear, it's only logical that the intersection of those interests would
focus my attention on maternity bras and girdles, and nursing bras. I have seen very little written about maternity underwear. As an exception, Sylvia Aster's "Bra Boutique" site includes images of maternity bras. |
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However, inventors have long been active
in developing support systems for pregnant women and people with pendulous
abdomens. I found at least 28 patents. The 1883 patent by A. Galny was the
earliest one I found. Some garments feature elaborate support straps and bands.
Recent patents by Wicks and Burke (1990) illustrate ongoing efforts to provide
good tummy and back support during pregnancy.
The 1988 patent drawings are unusual and interesting because they depict
a female model rather than just a "cut-away" view. There is something
about this image that is both attractive and appealing and I wonder if it may
have been sketched from a live model. She is also shown wearing a body suit - in
contrast to the nude image used by Galny in 1883 and by Seering in 1997. The
image shown here is for the "Prenatal Cradle" (r). An earlier
invention by Seering (#4,836,824 in 1989) also used a similar sketch. |
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Other
elaborate support systems are depicted in catalog images throughout the period
covered by this essay. Several catalog pages shown here span a period from 1936
through the 90's and illustrate changes in the presentation of maternity girdles
and nursing bras. In the early part of the period, it appears that models were
used that were not pregnant (or certainly not advanced in pregnancy). The 1936
Sears also advertised "bindings" for the breasts and abdomen. Most of
the focus of these early garments was reducing the size of the woman's body, as
well as supporting her abdomen.
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I
cannot state for certain if the models in these early images are actually
pregnant. The images from 1936 and 1943 are suggestive of early pregnancy, but
this may be an illusion resulting from the expansion panels over the model's
tummy.
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One
objection to maternity girdles in the 1930s and 40s was that the lacing
arrangement to allow for tummy expansion created unsightly distortion of the
woman's outer garments. Beatrice Wohlman addressed this in 1953 in Patent
#2,651,778. She used an arrangement of panels (some that had horizontal stretch,
and some with vertical stretch) to allow the adjustment laces to be in back
rather than in front. There were still two sets of laces, but they were located
over the back of each hip.
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As
early as 1958, Sears used models that appeared to be in the early months of
pregnancy. The models for the "brief" style garment (which fits
tightly against the crotch - without legs) are shown wearing the garment over
long leg panties. This may have been due to "modesty". However,
similarly cut "sports" briefs with button crotches were shown in
catalogs in the 1940s and 50s (discussed earlier) without panties under them.
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The
waist sizes offered may seem small. However, note that most times, sizes are
quoted for pre-pregnancy size.
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The
maternity girdle with expansion panel developed by Sydney Alberts (Pat #
3,080,869) appears to be the basis of the style offered by JC Penny in 1972. The
woman who modeled that garment looks like the same person used by Montgomery
Ward that same year.
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Other
examples that used more elaborate combinations of stretch panels are shown here
and following. Note that the models exhibit a slight amount of tummy expansion. |
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The
model that appeared in the 1981 Montgomery Ward may be pregnant. However, there
is a slight shadow in the area of the tummy expansion panel that makes me think
that she has a pad in that area.
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Sears
included an "anatomy lesson" in 1981, showing the changes in size
during pregnancy. Interestingly, many of the maternity girdles at that time were
still modeled by women with flat tummies. The models from the 1986 JC Penny
catalog could have modeled any item in the catalog equally well. Was this a lack
of pregnant models, store policy, an attempt to subtly suggest to buyers that
they would not look pregnant, or something else?
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Following
the trend of the decrease of girdles with garters from main line catalogs for
the past decade, maternity girdles in JC Penny or Sears catalogs have not been
available with garters for the past two decades (or longer).
"Leading Lady" offered two girdles that appeared to have tabs
for detachable, hidden garters in their wholesale catalog in 1987 (left) and
possibly some other brands may still be available in specialty shops.
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In
1986, Sears began to use models that appeared to be in their 5th or 6th month of
pregnancy. These models really demonstrated the capacity of the maternity
girdles! There was also an unusual "group" shot of pregnant women in
one of the Sears catalogs (New England edition) around 1983-84, but I was unable
to locate a copy.
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Shortly
afterward, JC Penny introduced the "Rosalind" product line, and
generally used models that were clearly pregnant.

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In
the 1990's the whole focus seemed to change, and I wondered if there was almost
a competition among catalogs to see who could "get out front" with
maternity catalog images. The widely distributed Leggs catalog included a model
that appeared to be near term. This image was unusual since it showed her body
and face - not just an anonymous torso.
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In 1995, Leading Lady included maternity
underwear in their catalog using pregnant models.
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The
following image from JC Penny seemed to represent the apex of this trend. Later
catalogs used models with somewhat smaller tummies.

Store
mannequins were specially made to model maternity clothes. This is an example of
a mannequin offered to the trade.
An
invention by Vestal Nobbs in 1993 appears to have been successfully marked by
Jeunique as their "Natal Support" panty. This allows for individual
adjustment for support and comfort.
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It
may appear that I've used an abundance of patent drawings to amplify my
material. However, there are a large number of patents for women's underwear and
maternity supports. Especially in the last decade, there was an explosion of
development of ideas for maternity supports. The patent by Burke in 1990 is
typical of that genre. I have
actually used only a small fraction of the available patent illustrations.
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