The Corsetiere and her Trade

Spirella

At the end of the nineteenth century in America, at a dinner gathering, the wife of a Mr. Beaman broke a corset stay causing her considerable embarrassment. Mr. Beaman, or 'Pa' Beaman as he became known, decided to invent a better, stronger and more flexible stay. The spiral wound device he engineered has supported foundation garments ever since and in 1904 gave its name to

the Spirella Corset Company

History

Foundations

Catalogues

 

The Corsetiere

 

Training

 

Sales Technique

 

Measuring and Fitting

 

Headquarters

 

The Spirella Magazine

 

Weddings

 

Spirella Corsetieres of the Past

 

Corsetieres in Real Life

 

Corsetieres' Tales

 

Corsetieres in Films

 

Health

 

The Older Woman

 

 

These pages are dedicated to the corsetieres who measured and fitted clients with foundation garments.

 

Spirella was one of many corset companies that flourished during the twentieth century. I am fortunate to know a small part of their history in Britain and I would like to share that history with you because I find it fascinating and I regret its passing. Spirella corsetieres could join the Ivy Leaf Club. Emblems were issued  and corsetieres could collect pins for each decade of selling. Spirella was bought by rival Spencer in the late 1980's (in Britain) although the name survives today as does the magnificent head office in Letchworth where a staff of hundreds manufactured made-to-measure corsets for eight decades.

 

 

TENAX ET FIDELIS  -  Persevering and Faithful